To-Diary is a youth wellness campaign by The Hong Kong Federation of Youth Groups (HKFYG) designed to ease secondary school and university students’ anxiety about their uncertain futures.
Instead of pressuring young people – align with the following expression to plan “ten years ahead,” To-Diary encourages them to appreciate and record the present through a gentle, healing approach.
Centered around an emotional animated music video (Mrs. Green Apple – ライラック), relatable characters (Hei-yun and Bear mascot), and a complete online-to-offline journey , the campaign offers diaries, fortune cards, stickers, and interactive booths to help young people reduce overthinking and build positive daily habits.
“You may not know what tomorrow brings, but you can know what today holds.”
未知 To-Diary 是香港青年協會（HKFYG）推出的一項青年心理關懷推廣計劃，旨在幫助14至22歲的中學生及大學生，緩解對未來升學與就業的焦慮。
與其強迫青少年思考「十年後想做什麼」，本計劃主張先幫助他們看見並珍惜「今天」。透過溫柔療癒的風格，以動畫音樂短片《ライラック》（Mrs. Green Apple）為核心故事，講述主角晞雲在迷惘中遇見熊仔吉祥物，逐步走進記錄日常的日記世界。
活動結合線上線下閉環：Instagram及YouTube音樂影片預告、網站Banner宣傳，搭配實體攤位體驗，提供免費日記本、Memo、貼紙、運勢卡及優惠券等，讓年輕人以輕鬆的方式認識HKFYG的支援服務。
未知 To-Diary 希望以自然、溫柔的方式陪伴青少年，從記錄今天開始，減少對未知明天的恐懼，一步步找到屬於自己的方向。