Nowadays, when most people have a fever, they choose to take medicines to reduce the high temperature immediately. Therefore, This project launches a new product, a cool gel sheet for the DSE fighters to use when studying: Kobayashi Study Cheering Cool Gel Sheet. It mainly refers to elements of Japanese shrines. It also has new packaging, new selling points, and a series of promotions were launched. Let’s hope the public knows that the Netsucool gel sheet can not only reduce fevers but can also be used in different situations.
現今大多數人發燒時都會選擇服用退燒藥來立即退燒，而不是使用退熱貼，甚至有人認為，使用退熱貼只是治標不治本的方法。因此，是次的專案是為小林製藥推出新產品，專為DSE考生溫習時使用的退熱貼：小林溫習打氣貼。這個新產品主要參考了一些日本神社的元素，全新設計包裝，加入新賣點，推出一系列的宣傳，例如：動畫、手機桌布、御守、電子八達通等，由温習到考場一直有小林的陪伴和保佑，希望能讓大眾知道退熱貼不僅可以退燒，還能在更多不同的場合時使用，從而帶來新的客戶群。
