In recent years, Hong Kong has heavily relied on celebrities as a marketing tool, which has influenced various age groups. However, this has also sparked a negative backlash against celebrity idolization. To address this issue, the Youth Development Commission is organizing an event aimed at highlighting the advantages of eradicating misconceptions and unfavorable perceptions associated with idolizing celebrities. The key message focuses on promoting the positive image of following celebrities and exploring the possibility of attracting more followers. The event aims to emphasize that celebrities can serve as role models, inspiring the public to set higher standards and achieve personal fulfillment.
The target audience for this event includes individuals who have developed a strong dislike for celebrities and those who have abandoned the practice of following celebrities. The unique selling points of this event lie in its ability to challenge public perception, promote a change in stereotypes, and reframe the image of celebrity following. By highlighting the potential benefits, the event aims to help individuals reconsider negative views and embrace a positive perspective on celebrity idolization.
Overall, this project seeks to address the concerns surrounding celebrity following in Hong Kong through a comprehensive approach, ultimately promoting positive perceptions of this phenomenon.
