Smoke-Free Pet Care
無煙寵愛
LAU Kwok Ching
留國鋥
BA (Hons) in Digital Advertising
Hello everyone, photography is one of my strengths. I was in charge of shooting this promotional video, skillfully using everyday light and shadow to create relatable images and convey the message of public welfare. I yearn for an unconstrained and free life. In the future, I hope to travel the world, taking photos wherever I go, and continue to use my lens to record the landscapes and the heartwarming stories between people and animals.
The project, themed “Smoke-Free Pet Care,” with the slogan “Love Your Pet, Love Your Life,” targets pet owners aged 18-33 who smoke, and runs from mid-May to the end of June. Through short films, posters, and social media content, it portrays stories of pets harmed by smoking, featuring characters such as pets, owners, and veterinarians, promoting smoking cessation and encouraging pet owners to create smoke-free environments for pet.
項目以無煙寵愛為主題，標語「愛你的寵物，愛你的人生」，鎖定18-33歲養寵吸煙人群，活動周期為5月中至6月底。藉助微電影、海報與社交媒體內容，以寵物、飼主、獸醫等角色演繹吸煙傷寵的故事，傳遞戒煙理念，推動飼主打造無煙飼養環境。
Tutor: Mr Raptor KWOK